Facebook Plucks At Twitter With Launch Of News Feed Interest Lists

Appealing to power users and Twitter loyalists, Facebook today lets users start creating and subscribing to "Interest Lists". You can view updates from these collections of Pages and public figures in a dedicated news feed. They'll be discoverable through suggestions of popular list and those created by friends. Rolling out over the next few weeks, Interest Lists could give users enough curation ability to follow friends, brands, and thought leaders in the same interface. The release continues Facebook's battle to usurp Twitter's control of the interest graph. The feature combined with Subscribe could be good enough to jeopardize Twitter's long term growth.

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